How much value can Earned Media provide?

Earned media is direct response. This means when your company gets featured by an online publication there will be a conversion rate based on how many people read the article about your company and click through to your website to purchase or sign up. This conversion rate is higher than the conversion rate from advertising, provided the online publication has an audience that is in your target market.

How do our campaigns work?

When you sign with us we will automatically match your startup by referencing different blogs, journalists, digital magazines, and media outlets before hand-picking the ones we think will perform best. All our pitches are done manually, one-by-one. We are practitioners of relationship-based outreach!

30 Days

$750 + 5% Commission *5% of Sales We Generate

Our publicists will work with you to pick 200 online publications for our team to target during the press campaign.

Each publication will be targeted by our staff with a communications campaign to gain press attention.

Our publicists will write pitches and communications that effectively show journalists the view/click potential of writing about your company.

Once complete, we email you a breakdown and screenshot of each communication and pitch.

If we receive no response from our press outreach, we will continue until we do.

We forward you all responses or further questions from Journalists.

Product review campaign focused on the best YouTube channels for your target market.

Reddit campagin in the 3 most relevant subreddits to your target market. All accounts are made in-house and are of high quality. This service is optional.

60 Days

$1500 + 5% Commission *5% of Sales We Generate

Our publicists will work with you to pick 200 online publications for our team to target during the press campaign.

Each publication will be targeted by our staff with a communications campaign to gain press attention.

Our publicists will write pitches and communications that effectively show journalists the view/click potential of writing about your company.

Once complete, we email you a breakdown and screenshot of each communication and pitch.

If we receive no response from our press outreach, we will continue until we do.

We forward you all responses or further questions from Journalists.

Product review campaign focused on the best YouTube channels for your target market.

Reddit campagin in the 3 most relevant subreddits to your target market. All accounts are made in-house and are of high quality. This service is optional.

90 Days

Contract Is Required *Contact Us For More Info

Our publicists will work with you to pick 250 online publications for our team to target during the press campaign.

Each publication will be targeted by our staff with a communications campaign to gain press attention.

Our publicists will write pitches and communications that effectively show journalists the view/click potential of writing about your company.

Once complete, we email you a breakdown and screenshot of each communication and pitch.

If we receive no response from our press outreach, we will continue until we do.

We automatically forward you any responses or further questions from journalists.

Product review campaign focused on the best YouTube channels for your target market.

Reddit campagin in the 3 most relevant subreddits to your target market. All accounts are made in-house and are of high quality. This service is optional.

When is the sales commission payment due?

Our commission of 5% from sales originating from our work would be due 2 weeks after your campaign time with us ends, and the amount of time you work with us varies based on what package you select.

What are the deliverables?

Before making your payment, we will send you an itemization of the press campaign. Deliverables will include all internal documents, screenshots of communications to journalists, and click/open stats on links, emails, and press releases.

What is a Reddit campaign?

We will use accounts we have control over to organically boost your content in the relevant subreddit. All accounts are made in-house.

Reach out to us for more technical information regarding account quality.

Do we work with Kickstarter/Indiegogo projects?

Yes, although our sales commission billing structure is different than it is for e-commerce clients. Get in touch with us to discuss your campaign timeline and current funding amount.

Do we have relationships With Journalists?

Every publicist who has worked in the field for over 3 years meets lots of media people during that time. Everyone working with MIKEN PR comes with prior public relations experience.

What is the 5% commission from?

The percentage is from sales originating from articles we land. That means we only get paid from sales we help make. It's easy to track what press our firm has landed for you, thanks to referral tag integration with Google Analytics it's never been easier!

How are sales tracked?

We will direct you to create a unique referral tag in your analytics account for our exclusive use. Articles we secure will all have the appropriate referral tag in the URL. If you are data hungry, we are able to work with multiple referral tags to provide deeper insight into conversion rates.

Do we offer a guarantee?

If no press coverage occurs as a result of our work, we issue a full refund. Get in touch with us for more information and we would be happy to take a look at your product!

How do we make referral tags?

Send us an email and we would be happy to walk you through the proccess in Google Analytics. If you have an alternate provider, please be sure to mention that in your initial email to us.